iOS 15 is ending open rate tracking and bringing a fundamental change to 20-year-old email marketing best practices. Rytis Lauris, the co-founder and CEO of Omnisend shares his insights and actionable tips on how email marketers can get ready for this change,
We discuss what is happening with the iOS15 update, what it means for email marketing, and how marketers can prepare for these changes. Rytis also shares tips & tricks about e-commerce email marketing, SMS marketing, and omnichannel marketing.
