Female Founder World She Charges Thousands for This Organic Marketing Playbook: Inside Sydney’s Most Talked-About UGC Agency
Aug 11, 2025
Lexie Murray, the founder of Be Seen Socials, is a rising star in Sydney’s digital marketing scene. She reveals her journey from freelancer to agency owner, sharing insights on hiring creative talent passionate about social media. Lexie discusses the powerful partnership with the clothing brand Meshki, emphasizing specialization for growth. She also covers essential tools for managing social media and highlights the importance of peer mentorship among female entrepreneurs. Tune in for invaluable strategies and a dose of inspiration!
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Run A Hybrid Studio Schedule
- Run a hybrid schedule: three in-office shoot days and two remote days, with one set WFH day for the team.
- Book shoots on in-office days and let creators use remote time for planning and edits.
Platform Roles: Instagram Versus TikTok
- Lexie Murray frames Instagram as where people who know you engage and TikTok as where strangers discover you.
- Use different tones and intros per platform to match audience familiarity.
Use A Monday–Friday Content Framework
- Use Lexie's Monday-to-Friday content pillars: founder, promotional, customer-led, aspirational, then founder/influencer.
- Assign these pillars to days to simplify planning and keep diverse, consistent content.
