From transitioning from accountant to founder to sustainable packaging tips, Anaita Sarkar discusses TikTok marketing, demand generation, and AI tools for small businesses with Nathan Chan.
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question_answer ANECDOTE
From eBay Side Hustle To Packaging Founder
Anaita Sarkar left accounting and tested selling on eBay at night until it grew into multiple businesses.
Seeing piles of plastic packaging from her shop sparked the idea for Hero Packaging and a compostable mailer solution.
volunteer_activism ADVICE
The Four-Part Sales Formula
Focus on four pillars: brand awareness, traffic, website optimization, and brand sentiment to grow sales.
Improving each pillar daily compounds into more consistent sales over time.
volunteer_activism ADVICE
Use TikTok For Rapid Brand Awareness
Use TikTok for brand awareness because it exposes new people to your content rapidly.
Post consistently and don't obsess over views; small reach posts can still drive immediate sales.
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Including thank you cards in your packaging could hurt your business. Find out why from Hero Packaging’s Anaita Sarkar as she discusses the myths around sustainable and eco-friendly packaging with Nathan Chan. Plus, she’ll share advice from starting two companies from scratch, covering TikTok marketing, packaging, demand generation, and more. Sarkar is the CEO and co-founder of Hero Packaging, author of Sell Anything Online, and ecommerce advisor.
In this episode, you’ll learn:
Anaita’s backstory from accountant to eBay seller to founder
About her book, Sell Anything Online
Anaita’s sales formula
Why TikTok is the best way to get brand awareness
Her 15-minute TikTok creation strategy
Why your bio link needs multiple pathways
That you don’t need to show your face in content
Why sustainable packaging is easier than it seems
About the thank you card debate
The importance of demand and cash flow
How to not get overwhelmed with AI tools
And much more small business advice…
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The Foundr Podcast with Nathan Chan