Shopify Masters How a Taboo Became a $300 Million Business in the First Three Years
Jan 20, 2026
Paul Tran, founder of MANSCAPED, shares his journey from startup enthusiast to entrepreneur behind a pioneering men’s grooming brand. He discusses identifying the untapped market for below-the-belt grooming and how rapid product iterations and customer feedback led to their first product selling out in two weeks. Tran reveals clever marketing tactics, from early TikTok ads to partnerships with UFC, and the importance of measuring brand impact alongside performance. He also touches on work-life balance and incorporating AI into creative processes for innovative content.
AI Snips
Chapters
Transcript
Episode notes
Brand Spend Defies Precise Attribution
- Brand marketing spend is often un-attributable but necessary once scale demands awareness and consideration.
- Expect mixed media modeling and imperfect attribution when prioritizing long-term brand building.
Logo Moment During UFC Match
- Manscaped gained viral exposure when a UFC fighter landed on the Manscaped logo during a televised match.
- Those live moments multiplied brand awareness beyond paid metrics.
Chartering Planes To Meet Retail Demand
- To fulfill a Dillard's holiday order on short notice, Manscaped chartered two 747s to fly product from Shanghai.
- The emergency freight cost roughly $150,000 but solved a massive supply timing problem.