Financial Advisor Success Ep 135: Developing The Systematized Business Development And Financial Planning Playbooks To 10X Your Advisory Business with Kathryn Brown
Jul 30, 2019
Kathryn Brown, co-founder of Morton Brown Family Wealth, shares her inspiring journey from facing breast cancer to launching a thriving advisory firm. She emphasizes the importance of hiring a data expert early to streamline decision-making and drive business development. Kathryn discusses creating playbooks for efficient workflows and client engagement. She also explores the need for intentional culture and processes, revealing how personal challenges shaped her conviction in financial planning. Her journey offers valuable insights for aspiring advisors.
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Let Metrics Drive Decisions
- Measure target metrics (names sourced, lead meetings, prospect meetings) and compare actuals monthly.
- Use that history to identify which activities actually drive client conversion.
Follow Up By Adding Value
- Follow up with genuine value: reference LinkedIn, share relevant content, or offer relevant introductions.
- Maintain a respectful drip approach and back off when recipients stop engaging.
Outsource Marketing, Keep Execution In-House
- Outsource marketing if you lack packaging or promotion skills and use an outside firm to build a content calendar.
- Maintain an internal person to execute and track engagement from campaigns.
