The Marketing Millennials Biggest Mistakes To Avoid in Your Marketing Strategy with Erik Huberman, Founder + CEO of Hawke Media | Ep. 334
Jul 25, 2025
In this engaging discussion, Erik Huberman, founder and CEO of Hawke Media, shares insights from helping over 6,000 brands scale. He dives into key mistakes marketers make, like misjudging ROAS and neglecting brand trust. Erik reveals why a great product alone isn't enough and offers a crash course on succinctly conveying value in just 5-7 words. Explore how to navigate challenges in conversion tracking, the impact of AI on marketing, and the importance of consistent brand visibility, especially during economic fluctuations.
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Use Extended Attribution Tracking
- Don't rely on standard 7-day attribution windows as they don't reflect true buying cycles.
- Use extended tracking methods like email tracking to better capture delayed conversions.
Build on Core Growth Channels
- Focus on proven growth channels: Google, Meta ads, TikTok, plus email and SMS nurturing.
- Consistently produce quality content to build audience connection and support these channels.
Organic Social Nurtures Engagement
- Organic social has become a mid-funnel strategy, mainly for nurturing engaged audiences.
- Viral reach is rare; sustained content builds long-term trust and customer loyalty.