Ludvigs Podcast Sundheds-iværksætteren: Den Ultimative Opskrift På Det Sunde Liv | Oliver Amdrup-Chamby
Feb 9, 2026
Oliver Amdrup-Chamby, founder of Puori and former CrossFit Europe director, shares his approach to functional health and transparent supplements. Conversations cover choosing key supplements, testing and purity, blood testing for personalization, building a clean nutrition brand, and why he turned down a huge sponsorship to protect integrity.
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Early CrossFit Journey
- Oliver discovered CrossFit early and moved to the USA to train and spread it in Europe.
- He became regional director and organized CrossFit Games events across Europe, learning sport and leadership lessons.
Omega-3 Gap In Modern Diets
- Oliver realized many people don't get enough omega-3 from diet alone.
- He saw a market need for clean, concentrated fish oil with verifiable data.
Use Supplements To Fill Gaps
- If your diet lacks micronutrients, use supplements to fill gaps rather than replace whole foods.
- Focus supplements on nutrients hard to get from typical diets, like omega-3 and specific vitamins.
