[Premium Beauty & Wellness Case Study] How We Increased New Customers 73% & Sales 57% in Q1 2025!
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Apr 11, 2025
Discover how a beauty and wellness brand skyrocketed its sales by 57% and attracted 73% more customers through innovative strategies. Long-form video content and targeted Meta ads played a crucial role in their success. The discussion emphasizes the importance of understanding customer needs and leveraging data for smart marketing. Learn about increasing average order value and how a creative approach can drive conversions without relying on TikTok or short-form content. It's a must-listen for DTC brands eager to scale effectively!
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Beauty Brand Growth
If you're a beauty brand selling online, consider this case study transformative.
Learn how to acquire new customers and increase their purchase value.
question_answer ANECDOTE
Case Study Success
A beauty and wellness client increased sales by 57% and new customers by 73% year over year.
This success was achieved without relying on short-form video content.
volunteer_activism ADVICE
Two Main Growth Levers
Focus on acquiring new customers and increasing average order value (NAOV).
These are two crucial ways to grow any online business.
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Ralph Burns unpacks a powerful case study from Tier 11’s vault that showcases how one beauty and wellness brand increased revenue by 57% and new customer acquisition by 73%—all without relying on TikTok or short-form content. Ralph dives into the exact creative strategies, ad structures, and conversion-optimized landing pages that drove the results, with an emphasis on the underutilized power of long-form video, Meta Ads, and segmentation by NAC and NAOV. If you're a DTC brand looking to scale profitably—especially in the beauty space—this episode is your blueprint.
Chapters:
00:00:00 - Ralph Kicks It Off: A Solo Session Worth Tuning Into
00:00:37 - Inside the Case Study: Beauty Brand Transformation Begins
00:01:06 - Numbers That Matter: 57% Sales Growth, 73% New Customers
00:01:59 - Unlocking the Three Core Levers of Business Growth
00:02:41 - New Customer Acquisition: Cracking the Code
00:03:27 - Increasing Average Order Value (NAOV) with Smart Offers
00:04:20 - Meet the Beauty Brand That’s Breaking the Mold
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn
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