The Rich Somers Report

How to Unlock Marketing Success in 2026 and Beyond | Mason Dorner E477

Mar 19, 2026
Mason Dorner, paid-ads expert and agency founder who has run campaigns for Disney and startups. He breaks down multi-channel paid media and why CTV, Spotify, TikTok, Google, and Meta matter. Conversations cover creative hooks, targeting, funnels that actually convert, tracking and MER, vetting agencies, and turning attention into long-term revenue.
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ADVICE

Feed Closed Deals Back To Ad Platforms

  • Optimize ad platforms for revenue/closed deals, not just form fills.
  • Mason recommends feeding closed-deal data from your CRM (HubSpot/GHL) back to Google so platforms bid on real revenue outcomes.
INSIGHT

Use MER To See True Channel Impact

  • Use MER (Marketing Efficiency Ratio) as a higher-level KPI when tracking is patchy.
  • MER = total marketing spend ÷ total revenue, which absorbs tracking loss from privacy changes (30–40% data loss noted).
INSIGHT

Websites Outperform Funnels For Many Offers

  • Funnels still work for info/coaching but whole websites outperform funnels for many B2B and product offerings.
  • Mason says SaaS buyers research more now, so giving nav and deeper pages can increase conversions.
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