The Rich Somers Report

Rich Somers, Founder and CEO of Somers Capital who builds boutique hotels and coastal rentals, shares his strategy for converting beachfront motels into high-value assets. He covers market selection amid Airbnb rules, using AI and influencers to boost bookings, investor structures and returns, renovation vs location trade-offs, and sourcing deals through brokers and bridge lenders.

Accredited investors: Catalina Island deal closes soon. Join waitlist: somerscapital.com/investIn this episode, Rich sits down with Kassidy Warren to drop the 15 hard-earned rules that helped him escape the system, build real wealth, and design a life completely on his own terms. From cutting dead weight and rewiring his mindset to going all-in on boutique hotels, Rich breaks down how he turned frustration into freedom—and why clarity and conviction matter more than any spreadsheet.They dive into:The difference between “thinking” about success and living itThe #1 habit that helped him break free from mental autopilotWhy he stopped chasing traditional multifamily deals—and what he buys now insteadHow to use discomfort as a compass for growthThe underrated value of energy audits and environment shiftsThis one’s for anyone who feels stuck, knows they’re built for more, and just needs the roadmap. Let this be your wake-up call.Connect with Rich on Instagram: @rich_somersInterested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.

Accredited investors: Catalina Island deal closes soon. Join waitlist: somerscapital.com/investFor anyone listening today, we created a special code REBUILD15 for 15% off your first order at https://medaleafarms.com/If you're an accredited investor interested in our Catalina deal, connect with us at somerscapital.com/investRich sits down with William Oboyle for a powerful conversation on addiction, healing, cannabis, spirituality, and what it really means to rebuild the human body from the inside out. William shares his journey from 15 years of opiate addiction and homelessness to building Meta Leaf, investing in real estate, and launching Rebuild the Human — a wellness brand focused on hydrogen water, cannabinoids, peptides, frequency therapy, detox, red light, cold plunge, and holistic living.This episode dives deep into CBD, CBG, hemp, mushrooms, Texas cannabis laws, natural healing, energy, entrepreneurship, and the future of health and wellness. Hit play for a raw, eye-opening conversation packed with game, personal transformation, and a totally different way to think about your body, your health, and your purpose. Don’t forget to like, subscribe, and share this with someone ready to level up.Connect with Rich on Instagram: @rich_somersInterested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.

Accredited investors: Catalina Island deal closes soon. Join waitlist: somerscapital.com/investRich Somers sits down with Todd Robinson, a multifamily investor managing over $100M in assets, to break down what it really takes to build wealth in real estate. They dive into the three paths to getting started—hustle, expertise, or capital—and why, if you don’t have the first two, relentless effort becomes your biggest advantage. Todd shares how he scaled from small beginnings in 2018 while running a law practice, turning real estate into a vehicle for long-term, generational wealth.The conversation goes deeper into today’s market dynamics, from rising interest rates to cap rate shifts, and why multifamily remains one of the most resilient asset classes. They also unpack the massive generational wealth transfer happening right now, and how those willing to take calculated risks and bet on themselves stand to benefit the most. If you’re looking to understand where opportunity is actually heading—and how to position yourself to capitalize—this is one you don’t want to miss.Interested in investing with Somers Capital? Visit www.somerscapital.com/invest to learn more.Connect with Rich on Instagram: @rich_somersInterested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.Connect with Rich on Instagram: @rich_somersInterested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.

If you're an accredited investor interested in our Catalina deal, connect with us at somerscapital.com/investRich speaks with Cole Da Silva — a self-made entrepreneur who went from addiction, debt, and rock bottom to generating over $47M in online sales alongside his business partner, building one of the most well-known online coaching businesses in the space.They dive into personal responsibility, discipline, and what it actually takes to win in the online business world, along with the mindset shifts required to break old patterns, take control of your life, and build something meaningful that compounds over time.Connect with Rich on Instagram: @rich_somersInterested in investing with Somers Capital? Visit www.somerscapital.com/invest to learn more.Interested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.Connect with Rich on Instagram: @rich_somersInterested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.

Live from a boutique coastal property, they unpack the move from big hotels to vibe-driven stays that travelers love. They reveal how AI runs pricing, personalized concierges, and guest messaging. Learn about recent Catalina and Bodega Bay acquisitions, renovation plans, influencer-driven bookings, and operational efficiencies that boost returns.

Blake Rocha, a real estate investor who scaled a short-term rental portfolio to multimillion-dollar value by his mid-20s. He talks about building wealth through Airbnb rental arbitrage and boutique hotel acquisition. He explains moving back home to save fast, turning family into business partners, the role of mindset and sobriety in performance, and why experiential hospitality is the future.

Accredited investors: Catalina Island deal closes soon. Join waitlist: somerscapital.com/investFrom broke in his 20s to retiring his parents and buying a boutique hotel—this is how you build generational wealth from the ground up.In this episode, Rich sits down with real estate investor and entrepreneur Blake Rocha, who’s built a $40M portfolio before turning 26. Blake opens up about growing up middle-class, moving back in with his parents to stack cash, and how he used Airbnb arbitrage, discipline, and relentless focus to buy his freedom.They cover:How Blake scaled from $0 to $40M in real estate by his mid-20sTurning family into business partners and retiring his parentsWhy mindset and consistency beat motivation every timeThe real reason men lose purpose—and how to get it backHis first boutique hotel deal in New York (and the dream that led to it)If you’ve ever wondered how to break free from average and start stacking assets that change your family tree, this episode is your blueprint.Connect with Rich on Instagram: @rich_somersInterested in investing with Somers Capital? Visit www.somerscapital.com/invest to learn more.Interested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.Connect with Rich on Instagram: @rich_somersInterested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.

Rich sits down with paid ads expert and CEO Lindsay Stockall, who’s helped businesses scale with an average 6x return on ad spend. She breaks down why most ads fail, how bad strategy burns both time and money, and what actually separates top-tier ad operators from everyone else.They dive into the real mechanics behind profitable ads — from building a full acquisition strategy before spending a dollar to optimizing funnels, targeting the right audience, and focusing on conversions over vanity metrics. If you’ve ever felt like ads “don’t work,” this conversation shows you what’s actually been missing.Connect with Rich on Instagram: @rich_somersInterested in investing with Somers Capital? Visit www.somerscapital.com/invest to learn more.Interested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call. Connect with Rich on Instagram: @rich_somersInterested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.

Kyle Seyboth, founder of Any Tiny Homes and ADU franchisor, walks through the rise of accessory dwelling units. He talks stick-built vs prefab, a repeatable 400–450 sq ft investor model, permitting and build timelines, costs and common site pitfalls. Kyle also explains franchise economics, ideal markets, lead generation tactics, and what it takes to scale nationwide.