REWORK You've launched... now what?
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Feb 11, 2026 
David Heinemeier Hansson, creator of Ruby on Rails and co-founder of 37signals, and Jason Fried, co-founder of Basecamp and HEY, chat about life after a launch. They talk about dialing teams back, resisting knee-jerk changes from early numbers, making time for real rest, and sticking to a sustainable cadence. The conversation focuses on product rhythm, small-team roadmaps, and preserving culture over short-term optimization.
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Don't Kneejerk After Launch
- Wait before making big product changes after launch; let users adjust and feedback settle.
- Fix true breakages immediately, then refine edges with a calm, deliberate approach.
From Crunch To Small Team Rhythm
- Fizzy had a large push with many people, then returned to a steady team of two programmers and one designer.
- Jason describes this normal cadence and plans small post-launch improvements like pass keys.
Ship First, Add Billing Later
- Delay nonessential features like billing until after launch to focus energy on core product.
- Use the post-launch scramble to implement simpler solutions quickly and deliberately.