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We all care about our donors - that's a given. But, are we caring well for our donors? We may have our mass marketing and fundraising appeals in order, but perhaps more focus should be placed on the seemingly small interactions that can have a major impact. In this episode, Katie talks to Meghan Speer of Marketing Support Network about how a holistic approach to donor care and fundraising can strengthen a nonprofit’s bottom line and biggest asset - its relationships.
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