Can't Stop the Growth

CSTG 230: Chad Peterman vs. Tommy Mello | Who Wins the Automation Gauntlet?

Sep 16, 2025
In this dynamic discussion, Tommy Mello, founder of A1 Garage and automation enthusiast, pairs up with Ryan Finn, CEO of Chirp and automation expert for contractors. They dive into the crucial role of automation in home services. Key takeaways include the necessity of rapid customer contact to boost conversions and the importance of small wins through iterative testing. They also emphasize how automation can enhance company culture while improving customer experiences. Expect actionable insights to help businesses scale and innovate.
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INSIGHT

Adoption Determines Survival In AI Wave

  • Tommy predicts AI will evolve from improving ideas to generating them, shifting competitive advantage to adopters.
  • Early adopters who integrate AI into recruiting and marketing will outcompete slower firms.
ADVICE

A/B Test Automations Constantly To Improve Recovery

  • Continuously A/B test automation copy, timing, and channels; winners change over time so retest regularly.
  • Don't set-and-forget automations — incremental lifts compound into major EBITDA gains.
ADVICE

Use Slow-Burn Nurtures For Long-Term Recovery

  • Do not abandon unconverted leads; place them into slow nurture campaigns that ping them months later to recapture revenue.
  • Automated long-term touches can convert leads months after initial contact without human follow-up.
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