Sex for Saints Episode 394 - The Unexpected Intimacy of Creating Intimacy Products with Justin and Natalie Weeks
Nov 7, 2025
Natalie Weeks, co-founder of Every and family-focused product tester. Justin Weeks, entrepreneur who built a 100% natural, edible intimate cream. They tell the story behind creating a dual-purpose massage oil and lubricant. They discuss product texture, design goals, and how a thoughtful intimate product shifted their playfulness and communication in marriage.
AI Snips
Chapters
Transcript
Episode notes
Massage Night Sparked Product Idea
- Justin started giving Natalie at-home massages after a friend suggested it, which sparked the idea to find a non-greasy massage oil.
- Natalie loved the massages but hated feeling greasy and having to shower, which motivated Justin to try creating a cleaner product.
Massage Oil Versus Lubricant Difference
- Justin and Natalie discovered massage oils and lubricants serve different functions and many lubricants aren't safe vaginally or feel sticky.
- Their goal became a single 100% natural product that moisturizes, is edible, melts with body heat, and is safe for intimate use.
Six Year Lab Journey To Whipped Cream Formula
- Their six-year development process involved multiple labs, referrals, and iterative reformulation until they achieved the desired formula.
- The final product is a whipped-cream style jar that melts into liquid on skin, smells edible, and absorbs like a moisturizer.