The Neuron: AI Explained He Got 1 Million Followers in 30 Days—Here's How AI Changed Everything
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Apr 12, 2026 
Brandon Baum, aka heybrandonb, is a filmmaker and YouTube creator who built cinematic, effects-driven work using iPhones and DIY rigs. He discusses growing to a million followers fast, shooting on iPhone with custom hardware, replacing Post-its with Adobe Firefly Boards, building AI agents to handle admin, and seeding original IP on social before taking projects to theaters.
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Firefly Boards Replaces The Post-It Note Brainstorm
- Adobe Firefly Boards replaced Brandon's post-it wall by letting the team generate, combine, and iterate ideas visually in the cloud.
- Cloud compute and shared boards level the creative spec: anyone with internet access can play on near-equal tooling.
Save VFX Time By Time Remapping Before Rotoscoping
- Time-remap tightly in Premiere before rotoscoping to cut the frame count and speed visual effects work.
- Brandon typically places 50–100 time-remap marks in a 30-second video so every beat injects fresh information and avoids viewer dropoff.
Use Daily Publishing To Beat Perfectionism
- Publish frequently to train your creative 'tap' so good ideas appear more often; use daily publishing to crush perfectionism.
- Brandon compares continual output to running a dirty tap until clear water (good ideas) flows more consistently.