Brandon Baum — better known as heybrandonb to his 25M+ followers — built a YouTube empire making cinematic, effects-heavy videos that look like they cost millions but were born in a bedroom during COVID. In this episode, we get into how he went from 2 views to a million followers in a month, why he shoots everything on iPhones with a custom 3D-printed dual-phone rig, how AI tools like Firefly Boards have replaced his Post-it Note wall, and why he thinks the atmosphere is "ripe for change" in Hollywood.
We also talk about what content is actually performing now (hint: it's not spectacle anymore), his plan to seed original IP on social before taking it to theaters, and why he's building custom AI agents to offload his admin so he can just be creative.
Brandon B's YouTube channel:
https://www.youtube.com/@heybrandonb
Adobe Firefly Boards: https://firefly.adobe.com/
LM Studio / Ollama (referenced in OpenClaw discussion): https://lmstudio.ai/ https://ollama.com/
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