Master of Life Awareness 🧠 "How Highly Effective People Speak" by Peter Daniel Andrei - Book PReview - Influence With Ease
Jan 25, 2023
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Make it Memorable
- Make information emotionally arousing, simple, and memorable for quick recall.
- Use vivid details, repetition, visuals, and high-stakes scenarios.
Use Pathos
- Use pathos, appealing to emotions, to make messages memorable and easily recalled.
- People remember and overweigh information that resonates emotionally.
Use Sententia
- Use sententia, a concise, memorable maxim, to summarize your message.
- Lincoln's "A house divided against itself cannot stand" exemplifies sententia.