Missions to Movements A Subscription-Economy Lens on Monthly Giving (And What It Means For 2026)
We’ve officially entered what I’m calling the retention era. Recurring GivingTuesday gifts are growing year over year, and nonprofit benchmarks are showing 80%+ retention rates for monthly donors.
In this solo episode, I’m breaking down three powerful signals that are shaping monthly giving RIGHT NOW across the subscription economy and in the nonprofit sector.
I’m covering Recurly’s 2025 State of Subscriptions analysis of 67 million subscribers, including what brands are doing to combat slow acquisition and churn, and the GivingTuesday trends emerging around mobile-first, recurring signups.
This conversation sets the foundation for the next few episodes, where I’ll share my 2026 monthly giving predictions.
Resources & Links
Check out Recurly’s 2025 State of Subscriptions report.
Bloomerang is the proud presenter of Missions to Movements.
Bloomerang is the trusted, all-in-one giving platform that connects your data, streamlines your systems, and helps your mission go further. Learn more at bloomerang.com.
If you’re building a movement, join Bloomerang’s GiveCon in St. Louis May 15-17 to learn what’s working in donor retention, AI, major gifts, recurring revenue, and community-driven campaigns. Register now and use code M2M to save $200!
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