LTB Podcast #440 Claire and Maggie: Understanding Behaviour Change: Beyond Goals And Motivation
Jan 28, 2026
They explore behaviour change models like COM-B and Self-Determination Theory. They examine how physical and psychological capability, plus environmental and social opportunities, shape what people can do. They discuss real-life barriers such as childcare, cultural norms, nervous system threat responses, ambivalence, and why changing contexts often beats willpower. Practical coach questions and personalised strategies are highlighted.
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COM-B Frames What Shapes Behaviour
- The COM-B model frames behaviour as the product of Capability, Opportunity and Motivation.
- Assess each domain with the client to identify what truly limits their ability to change.
Match Demands To Client Capability
- Assess physical and psychological capability: fitness, health, skills and emotional regulation before prescribing change.
- Ask about cognitive load and stress to match demands to the client's real capacity.
Design Around Real World Opportunities
- Explore physical opportunity: time, money, childcare, safety and access before planning interventions.
- Design workarounds when those environmental constraints would prevent the behaviour occurring.