Uncensored Renegades Marketing is Poetry
Feb 20, 2026
Kory Marchisotto, trailblazing marketing leader and longtime CMO who blends data and creativity, opens with a seven-minute poem born at an AC/DC concert. She ties poetry to marketing as pattern disruption and emotional clarity. Short, vivid scenes explore accountability, mental fortitude, and why breaking assumptions sparks memorable brands.
AI Snips
Chapters
Transcript
Episode notes
Poem Replaced Acceptance Speech At Awards
- Kory wrote a poem instead of a traditional acceptance speech for a CEW Achiever Award and later for the AMA Marketing Hall of Fame.
- She chose the vulnerable, pattern-disrupting route to create a memorable moment and connect emotionally with the audience.
Use Pattern Disruption To Capture Attention
- Use pattern disruption to capture attention and shift energy when audiences are on autopilot.
- Jon references Murray S. Davis's study: denying a firmly held audience assumption (surprise) is what makes things interesting.
Poem Came To Kory Mid AC/DC Concert
- Kory says the poem for the Marketing Hall of Fame arrived at an AC/DC concert when her guard was down.
- She pulled out her phone mid-concert to capture the rush of words while jamming with family.