The Marketing Millennials

42 - The Linkedin Growth Playbook with Justin Welsh

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Feb 24, 2021
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ADVICE

Plan With Mantras and Pillars

  • Plan content around a core mantra and four key pillars with strong opinions.
  • Use multiple content structures and batch-create posts weekly to keep ideas fresh and consistent.
INSIGHT

Say Same Thing Differently

  • Great content creators can say the same thing in many different ways to keep their audience engaged.
  • Repurposing familiar ideas with varied formats creates a large volume of content effectively.
ADVICE

Shift From Dopamine To Intention

  • Move from chasing dopamine-driven content to intention-driven content with a clear business outcome.
  • Niche down your audience and content focus to monetize effectively.
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