
No Small Endeavor with Lee C. Camp 246: Amishi Jha: Push-ups for Your Brain (Best of NSE)
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Jan 19, 2026 Amishi Jha, a neuroscientist and mindfulness expert, dives into the intricacies of attention in our technology-driven lives. She opens up about how nearly half of our waking moments are spent mind-wandering and the importance of reclaiming our focus. With just 12 minutes of mindfulness meditation daily, Jha explains how we can enhance our attention, combat stress, and improve mental resilience. She even shares a unique exercise to observe our thoughts without attachment, all while connecting her insights to personal experiences of loss and healing.
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Mind-Wandering Has Evolutionary Value
- Mind-wandering had evolutionary value by freeing the brain from the immediate moment.
- That capacity enabled planning, problem-solving, and creative imagining across time.
Plan For The 20-Minute Drift
- Expect attention to decline with sustained tasks; mind-wandering increases over time.
- Use noticing as the cue to redirect attention back to the task without self-judgment.
Modern Tech Amplifies Ancient Distractibility
- Distractibility is perennial but modern tech amplifies it via personalized hooks.
- Platforms exploit attention mechanisms by making content self-relevant and novel.




