Bold Names How Tubi Is Coming for Netflix and YouTube in the New Streaming Wars
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Aug 1, 2025 
Anjali Sud, CEO of Tubi and a dynamic leader aiming to democratize storytelling, talks about bringing a free ad-supported streaming service to the forefront. She reveals how Tubi is thriving against giants like Netflix, focusing on engaging niche audiences and expanding the definition of quality content. The discussion includes the effects of the Fox acquisition, the rise of original productions, and the changing preferences of Gen Z viewers. Sud emphasizes Tubi's commitment to diverse storytelling and its vision for a new generation of Hollywood talent.
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Unique, Diverse Audience Appeal
- Tubi's audience is incremental, skewing younger and more diverse than other streamers.
- Its brand-safe environment appeals to advertisers wanting to reach Gen Z and millennials securely away from risky social media contexts.
Prioritize Platform Ubiquity
- Be ubiquitous by making your service available on all platforms and devices.
- Provide a consistent, designed-for-you experience that fits users' varying daily contexts.
Supporting Next-Gen Creators
- Tubi focuses on long-form storytelling from independent creators and diverse voices, differentiating from YouTube.
- The platform harnesses AI and democratized production to help creators connect deeply with their fans.