

Bold Names
The Wall Street Journal
WSJ’s Bold Names brings you conversations with the leaders of the bold-named companies featured in the pages of The Wall Street Journal. Hosts Tim Higgins and Christopher Mims speak to CEOs and business leaders in interviews that challenge conventional wisdom and take you inside the decisions being made in the C-suite and beyond.
Episodes
Mentioned books

Mar 27, 2026 • 30min
The Five Step 'Algorithm' Driving Tesla’s Success
Jon McNeill, former Tesla president and current GM board member, shares the five-step operating system he used during the Model 3 launch. He outlines questioning requirements, ruthless simplification, prototyping manually before automating, and injecting urgency into culture. He also contrasts leadership styles and reflects on the personal cost of working at a high-pressure, fast-moving company.

19 snips
Mar 20, 2026 • 28min
Southwest’s $1 Billion Pivot: CEO Bob Jordan on Bag Fees And Other Changes
Bob Jordan, CEO of Southwest Airlines, leading the carrier through assigned seating, new fare tiers and bag fees. He explains why assigned seating was needed and how rollout went. He defends a $1 billion decision to charge for checked bags and describes new fare choices. He also discusses activist pressure, preserving company culture, and plans for premium and longer-haul options.

12 snips
Mar 13, 2026 • 31min
The SEAL Turned CEO: Brandon Tseng on the AI-Powered Future of War
Brandon Tseng, former U.S. Navy SEAL and co-founder/CEO of Shield AI, builds autonomous drones and AI pilots for defense. He recounts shifting from SEAL missions to autonomy, designing small clearance drones like Nova, and breaking into defense funding. He explains Hivemind overcoming GPS jamming, scaling manufacturing, and why future forces will mix elite manned assets with swarms of affordable autonomous drones.

8 snips
Mar 6, 2026 • 28min
The AI Agent in Your Pocket: Qualcomm’s CEO on the Future of Mobile
Cristiano Amon, CEO of Qualcomm and chip industry leader, explains how AI will replace apps and become the new user interface. He discusses smart glasses and other personal AI devices, the role of on-device edge computing for privacy, and how power-efficient chips and data-center economics will shape the future of mobile. Short, forward-looking conversation about agents, form factors, and tech supply challenges.

31 snips
Feb 27, 2026 • 29min
Can Zillow’s 'Super App' Fix a Broken Housing Market?
Jeremy Wacksman, CEO of Zillow who is leading its move into an integrated housing super app. He discusses the housing market’s deep supply shortfall, regional shifts in affordability, Zillow’s push to turn browsing into transactions, rentals as a moat, originating mortgages to streamline closings, and using AI and agent tools to speed up workflows.

Feb 20, 2026 • 26min
Why Cigna’s CEO Is Confident We Can Fix American Healthcare
David Cordani, chairman and CEO of Cigna Group, who runs one of the largest U.S. health insurers, discusses big-picture fixes for American healthcare. He talks about why mental and whole-person health matter. He outlines cost drivers like demand and pricey new treatments. He describes insurer levers such as prevention, chronic-care management, and value-based payment reforms.

21 snips
Feb 13, 2026 • 36min
Encore: Can IBM Beat Microsoft and Google in the Quantum Computing Race?
Arvind Krishna, CEO of IBM who led its cloud and AI reinvention, discusses why IBM is betting on quantum computing. He tours IBM’s Yorktown lab, explains promising applications like materials simulation and carbon capture, and outlines timelines, technical hurdles, and how to build a quantum ecosystem.

Feb 6, 2026 • 25min
‘We Sell Scarcity:’ How Lamborghini Continues to Stay So Cool
Stephan Winkelmann, CEO of Lamborghini and leader of the brand’s product and hybrid strategy, talks about how scarcity fuels desirability. He discusses who buys Lamborghinis today and why Sant'Agata craftsmanship matters. He explains the push for hybrids over full electrification and how trade pressures and tariffs are shaping decisions.

Jan 30, 2026 • 26min
How SAP's CEO Is Remaking the European Tech Giant For The Age Of AI
Christian Klein, CEO of SAP who led its bold shift to cloud and AI, discusses steering a 50-year-old software giant through upheaval. He talks risk-taking, internal change, building an AI layer for enterprise processes, and why Europe should focus on applied AI in industries like manufacturing and utilities.

23 snips
Jan 23, 2026 • 26min
How Athletic Brewing Sells Beer for a Post-Alcohol Generation
Bill Shufelt, Co-founder and CEO of Athletic Brewing, shares his journey from Wall Street to leading the non-alcoholic beer revolution. He discusses the explosive growth of the NA beer category, fueled by health-conscious consumers and changing social norms. Bill highlights how Athletic's unique flavors appeal to Gen Z and the evolving drinking preferences. He also addresses competition from beer giants and the impact of tariffs, revealing how Athletic maintains its craft identity while navigating these challenges.


