Everything You Want To Know About Substack

18 snips

Jan 23, 2025

A deep dive into what Substack actually is and what it is not. Quick comparisons of Substack, blogs, and email platforms to help you choose where to publish. Practical takes on paid Substacks, how to grow when no one is listening, and whether Substack counts as social media. Tips on using Substack alongside your website without turning your marketing into chaos.

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ADVICE

Blog On Your Own Site For SEO And Leads

Prioritize blogging on your own website to build SEO, domain authority, and long-term traffic.
Sarah Noel emphasizes blogs send sustained Google traffic and lead potential that Substack can't match for business growth.

ANECDOTE

One Blog Post Made $10k In Affiliate Income

Sarah Noel shares that a single blog post about a product generated roughly $10,000 over years via affiliate links.
She uses long-lived blog content as an example of passive affiliate revenue that outperformed her Substack income.

ADVICE

Keep Substack As A Niche Or Creative Outlet

Use Substack for niche or adjacent topics that don't fit your main brand blog and as a creative outlet.
Sarah Noel uses Millionaire Moment on Substack for a focused paid series separate from her website content.

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This episode is THE reason this podcast exists. After getting hit with the same Substack questions on repeat, I realized: why not make one epic, tell-all episode to answer them all? So get ready because we’re doing an absolute deep dive into all things Substack — what it is, what it’s not, and why everyone and their favorite influencer seems obsessed with it. We’ll cut through the hype and get real about how to use it without turning your marketing strategy into a hot mess.

TOPICS & TANGENTS

— Why Substack is not the magical marketing unicorn you’ve been dreaming of

— A wild bachelorette party recap (and the reason I sound like a frog in this episode)

— The ultimate breakdown: Substack vs. blogging vs. email newsletters (spoiler: know your lanes)

— My controversial opinion that Substack is not social media, but also...kind of is?

— Paid Substacks: Are they worth it and who should start one?

— Growing on Substack when all you’re getting is radio silence

— Plus, SO much more juicy insights you didn’t know you needed

POINT OF THE STORY

Substack is not an email marketing service provider and it is not a substitute for your blog.

GIVEAWAY

Guess how many times I said the F-word in this episode and DM me the number on Instagram for a chance to win a free subscription to Millionaire Moment on Substack!

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.