Do This, NOT That: Marketing Tips with Jay Schwedelson

What’s Up THIS WEEK! 😳BIG Instagram+Linkedin Changes! NEW Best Email Send Times! 📺 My New Fav TV Show! | Ep. 484

Mar 31, 2026

They break down major LinkedIn and Instagram product changes that will reshape live video and story features. Fresh data challenges classic email send times, pointing to a new optimal window. A deep look at TikTok's huge influence on book sales and publishing revenue. Plus a sharp critique of a brand nostalgia campaign and reactions to questionable Netflix picks.

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ADVICE

Use Scheduled LinkedIn Events Instead Of Spontaneous Lives

Prefer scheduled LinkedIn events over ad-hoc live streams.
Jay says scheduled LinkedIn events “crush it” and real-time live streams (removed in June) rarely attracted more than a handful of viewers.

INSIGHT

Best Morning Email Send Window Has Moved

Email open performance has shifted later in the morning.
World Data Research Group found sends delivered between 8:00 and 8:30 AM lift opens ~12% versus 6:00–8:00 AM in the last 90 days.

INSIGHT

Instagram Verification Adds Story Lifespan Perks

Meta is adding paid perks to verification on Instagram.
Meta Verified will include story extend (extra 24 hours) and story spotlight (appear first in someone's story ring) to incent paid subscriptions.

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Did you know the classic early-morning email send time might actually be hurting your open rates? We are looking at some surprising new data on when you should really be hitting send, plus breaking down a few major updates coming to LinkedIn and Instagram. Jay Schwedelson also shares why Starbucks completely missed the mark with their latest nostalgia marketing campaign and reviews a few highly questionable Netflix choices.

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Best Moments:

(00:13) LinkedIn is removing the ability to host real-time live streams starting this June

(01:22) Recent data shows sending emails between 8:00 AM and 8:30 AM gives a noticeable lift over earlier morning times

(02:18) Meta Verified users are getting new perks like story extend and story spotlights on Instagram

(03:16) TikTok has driven almost a billion dollars in revenue for the publishing industry through its BookTok hashtag

(04:05) Starbucks faced backlash from fans after launching a berry-flavored drink for a character who famously hates berries

(07:58) The reality dating show Age of Attraction on Netflix is a highly recommended watch if you have terrible taste in television