The Marketing Millennials What Hasn't Changed in Marketing with Matt Kerbel | Ep. 405
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Apr 1, 2026 Matt Kerbel, Head of Global Brand Strategy at Turo and seasoned marketing leader, shares why human skills still win in a tech-driven world. He discusses vulnerability, storytelling, and building confidence. He also covers practical research methods, using AI to scale insights, and a campaign case study that proved brand fundamentals drive growth.
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Soft Skills Become Marketers' Competitive Edge
- As AI automates technical tasks, human soft skills become the primary differentiator for marketers.
- Matt Kerbel argues vulnerability, storytelling, communication, and motivation grow in value as AI handles routine work.
Use Anonymous 360s To Reveal Blind Spots
- Do get direct feedback through anonymous 360 evaluations and radical acceptance to uncover blind spots.
- Kerbel sent a Google Form to colleagues and external partners to learn his perceived strengths and opportunity areas anonymously.
Practice Confidence In Safe Spaces
- Do practice confidence in safe spaces and coach peers to build presentation and leadership presence.
- Kerbel recommends rehearsing with trusted people, writing narratives beforehand, and mutual coaching to overcome fear.