Talking Elite Fitness What is XENOM and why should we be excited about it?
Mar 20, 2026
Keith Barlow, founder and CEO of Xenom, introduces XENOM as a two-day, 10-event 'decathlon of fitness' with standardized global scoring. He explains event order, divisions for all levels, season plans, and partnerships with Rogue and CrossFit. The conversation covers scoring logic, athlete experience across a competition weekend, and plans for broadcast and future cities.
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Keith's Prelaunch Run From Wodapalooza To Rogue
- Keith flew from London, attended Wodapalooza, then spent 24 hours with Rogue in Columbus as part of the Xenom build-up.
- He described Rogue's Columbus facility as an 'insane' warehouse and emphasized learning from their team.
Xenom Is A Two Day Decathlon Of Fitness
- Xenom is a standardized two-day, 10-event competition that maps work capacity across time and modal domains into an Elite Performance Index.
- It offers compete, RX, and elite divisions plus pairs, letting everyday CrossFitters compare globally across identical tests.
Create Elite Experiences For Everyday CrossFitters
- Position Xenom for everyday CrossFit athletes by hosting large stadium events that let affiliates send members for an elite-level experience.
- Keith plans multiple global events so 2,000 athletes can get CrossFit Games–style production without being Games qualifiers.