Naming, trademarks, and brand thinking

XENOM is the being billed as "The Decathalon of Fitness," but what exactly is it? CEO and Founder Keith Barlow joins the show to talk about the new competition, how it came about, what a competition weekend looks like and why CrossFitters should be excited about it.

Plus, the crew recaps the 2026 Open and takes a look back and a rain-soaked Wodapalooza.

This episode is presented by Thirdzy. Head to thirdzy.com and use the code "TEF" to save 20% on their Rest and Recovery Collagen and improve how you sleep and recover.