The Bossticks Why The Way We Socialize Is Changing & How To Evolve Ft. Jake Bullock, Co-Founder & CEO Of Cann
Jan 16, 2026
In a refreshing conversation, Jake Bullock, Co-founder and CEO of Cann, dives into the innovative world of THC-infused beverages. He discusses the rise of Cann as an alcohol alternative, focusing on its appeal to surprising demographics like moms and older adults. Jake shares insights on creating an inviting brand, attracting celebrity endorsements, and navigating the cannabis landscape’s regulatory challenges. With humor and authenticity, he emphasizes the importance of low-dose THC in revolutionizing social drinking experiences.
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Balance Growth With Unit Economics
- Prepare for changing fundraising cycles by balancing growth with unit‑economics and profitability.
- Track gross margins and unit economics early instead of relying solely on fast growth metrics.
Beverage Retail Has Tough Costs But Big Upside
- Beverage businesses face high structural costs like slotting fees and retail marketing that squeeze margins.
- But beverages enjoy universal consumption habits, so retail presence can scale distribution efficiently.
Fight Regulatory Risk Proactively
- Use hemp-derived THC to access federal legality but prepare for regulatory change and advocacy.
- Actively engage lobbyists and industry groups to influence upcoming hemp-THC limits.