Something You Should Know

How Great Ideas Are Born & Why We Stick With People Like Us

16 snips
Jan 26, 2026
Michael Morris, cultural psychologist at Columbia University who studies tribal instincts. Paul Sloane, innovation expert who studies serendipity and accidental breakthroughs. They discuss how unexpected discoveries and deliberate randomness spark big ideas. They explore why people cluster with similar others, how tribes shape cooperation and conflict, and how noticing anomalies leads to innovation.
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ADVICE

Use Boredom To Trigger Creativity

  • Introduce deliberate downtime and 'productive boredom' to let your subconscious generate ideas.
  • Reduce constant distraction to give your brain space for creative insights.
ADVICE

Follow Up On Interesting Leads

  • When something interesting appears, follow up and investigate rather than ignore it.
  • Small actions (emails, meetings, tests) can turn chance events into lasting opportunities.
ANECDOTE

Bath Toys Mapped Ocean Currents

  • A container of 29,000 bath toys spilled in 1992 and became a global study of ocean currents.
  • Oceanographer Curtis Ebbesmeyer turned an environmental accident into scientific data.
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