Tribal

In 'Tribal,' Michael Morris argues that our psychology is wired by evolution in three distinctive ways: the peer instinct to conform, the hero instinct to give to the group, and the ancestor instinct to follow prior generations.

These tribal instincts enable us to share knowledge, work as a team, and transmit cultural knowledge.

Morris uses deep research, current and historical events, and stories from business and politics to show how these instincts can elevate performance, heal rifts, and drive cultural change.

The book challenges conventional wisdom and offers a hopeful vision for collective change.