The Marketing Millennials The Advertising Messaging Framework You Need To Use with Ashley Brock, CEO of Paid Ads Academy | Ep. 379
Dec 31, 2025
Ashley Brock, founder of Paid Ads Academy, has an impressive track record, having spent over $200M on ads and growing her business rapidly. In this discussion, she reveals the Rainmaker Messaging Framework, emphasizing the crucial role of messaging in effective advertising. Ashley explains why many marketers neglect this aspect, leading to ineffective spend. She shares insights on creating relevance, clear audience identification, and the importance of emotional resonance in ads, offering practical tips to elevate ad performance.
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Match Message To Buyer Journey Stage
- Be relevant to where people are in their journey: symptom, problem, or solution.
- Target messaging to each phase instead of only advertising the final solution.
Say It Well, Not Just Right
- Articulate not just what you say but how you say it using tone and body language.
- Improve delivery in video or creator UGC because articulation amplifies message retention.
Call Out Your Audience Immediately
- Open ads by naming who the message is for with specific labels (e.g., 'SLPs', 'doctors', 'marketers').
- Callouts improve both viewer recognition and algorithmic matching.