
The Sales Management. Simplified. Podcast with Mike Weinberg Unlocking Massive Sales Growth: The Power of "Ambition"
Feb 12, 2026
Dennis Sorensen, former senior sales executive turned consultant and founder of Cove Group/Horizons West, discusses his Ambition and everboarding approaches. He talks market trends and sellers eager to learn. He covers talent gaps, the difficulty of sales management, and how to turn total account potential into multi-year strategic plans.
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Sales As A Continual Profession
- There is a broad willingness to learn and build sales muscle across sellers and leaders.
- Treat sales as a profession that requires continual honing of skills.
Hidden Talent Gaps Revealed
- Challenging markets exposed talent and skills gaps that were previously hidden by strong demand.
- Companies now need deeper execution and focus from sellers to make numbers.
Train Managers, Don’t Just Promote Stars
- Develop formal sales management training instead of promoting top reps without support.
- Teach new managers to step back and translate their own success into repeatable team practices.

