Frances Ibe, Chief Experience Officer at Tide, shares her journey from developer to product leadership in the world of FinTech. She unpacks common pitfalls in product discovery, championing continuous improvement and the need for engaging storytelling. Frances emphasizes the importance of data prototypes for informed decision-making and highlights how meaningful conversations can enhance team dynamics. Her insights on maintaining message consistency and collaboration across disciplines are invaluable for product teams aiming for success.
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volunteer_activism ADVICE
Build Confidence by Iterating
Start with a hypothesis and bias toward action to build confidence incrementally.
Score risks and validate assumptions progressively to increase confidence in product decisions.
volunteer_activism ADVICE
Make Sprint Reviews Engaging
Structure sprint reviews transparently with outcome focus and encourage candid stakeholder conversations.
Share learnings openly to build shared understanding and invite questions without fear.
volunteer_activism ADVICE
Use Live Product Demos
Involve stakeholders or customers in sprint reviews by having them use the product live.
Observe user reactions directly to gain candid feedback and inform next iterations quicker.
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We revisit our conversation with Frances Ibe, Chief Experience Officer at Tide. Frances shares invaluable insights on her journey from developer to product leadership and how to avoid common pitfalls during the discovery process.
Chapters 01:07 – Meet Frances Ibe 02:05 – Common Discovery Pitfalls 03:34 – Embedding Continuous Discovery 04:51 – The Myth of Talking to 20 Customers 06:38 – What is a Data Prototype? 08:03 – Building Confidence in Product Bets 10:42 – Sharing Insights Across the Business 13:52 – Keeping Sprint Reviews Engaging 15:49 – Discovery Through Observation 17:21 – Responding to Data-Driven Disruption 18:30 – The Power of Storytelling 20:49 – Training Teams in Storytelling 22:36 – Maintaining Message Consistency 23:48 – Collaborating Across Disciplines 25:01 – Francis' Game-Changing Advice
Featured Links: Follow Frances on LinkedIn | Tide | 'Six things we learned at the Pendomonium and #mtpcon roadshow - London 2024'feature by Louron Pratt
Our Hosts Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.
Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.
The Product Experience 
