Do This, NOT That: Marketing Tips with Jay Schwedelson Ep. 116- GROW YOUR LIST! 25% of Your Database DISAPPEARS Every Year! EASY ways to GROW your database I Jay’s Scoop
In this episode of "Do This, Not That", host Jay Schwedelson discusses the importance of continuously growing your email list to offset natural subscriber decay over time. You'll hear new tips on minimizing the fields you collect to increase form conversion rates, using first-party data and popups to capture more subscriber data, and leveraging your best content to attract new subscribers.
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Best Moments:
(00:49) Email databases lose 20-25% of subscribers annually through things like bounced emails and unsubscribes
(03:21) Minimize form fields to increase conversion - 3 fields have 45% higher submission rates than 6 fields
(03:56) Use first-party data like page visits and content downloads to tag customer interests vs asking too many questions upfront
(05:20) Website popups, especially timed ones, have high conversion rates — can offer incentives to capture emails
(06:46) Repurpose your best content by highlighting key stats and requiring an email to access the full version
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