The marketing game changes everyday. Attention spans are shorter, advertisement costs have skyrocketed, and unless you have the biggest budget of all your competitors, you can’t afford to compete. So what can you do? Master short-form video content. In today’s episode, I give you three tips for creating short form content that converts.

Inside this episode you’ll discover how to:

Create content that is consistent and congruent with your brand
Beat the algorithms by repurposing your content strategically
Double down on relationships so you can play the long game

Like this episode? Listen to this one too

The Only 3 Customer Journey’s You’ll Ever Need

Live Event- Lighthouse Business Accelerator Event- October 14-16, 2022 in Whitefish, MT

It’s here, our semi-annual event. A 3-day small group intensive designed to help you ethically scale your business using the Relationships Beat Algorithms Model. Grab your seat now, because they will sell out fast.

Time Stamps And Notable Quotes

01:38 Whether you like it or not. The field that you play on is the field where people are your ideal clients, and short form content is king right now. - George Bryant

03:30- The current rules on the field are really simple: You only get seven to ten seconds to capture someone's attention. People want to be educated, entertained, and want quick hits of dopamine. They wanna scroll through stories, watch Instagram reels, Tiktoks and YouTube shorts. George Bryant

06:43 The medium of marketing has changed. Now we have algorithms that determine how people see our content and those algorithms are weighted by how much we educate and entertain people. - George Bryant

11:47 When you know your lighthouse, the game gets easy because you can pivot quickly. You can go from Tiktoks, to reels, or reels to short, or short form to long form because the only thing that's changing is the medium.- George BRyant

12:16 You need to stop recreating the wheel and start repurposing your best content- George Bryant

16:47 Double down on relationships , play the long game, and prioritize humanity over every single thing that you do. George bryant

17:27 - You can't measure a relationship in a day or in a week, but I can guarantee you that if you always prioritize humans and that connection point, that there's no way to lose

If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.

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