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Unlocking a Truly Unique Niched Opportunity with Ash Borland

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Mar 18, 2024

Ash Borland, a mortgage marketing consultant who helps brokers build personal brands, explains his pivot from broker to coach. He talks about niching tightly, his one-hour content creation system, managing ADHD with routines, and strategies for scaling a high-ticket 1:1 business through partnerships and pricing changes.

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INSIGHT

Finding and Acting On Your 3G Moment

Ash recognised a "3G moment" where being first in an emerging niche made him the expert.
He shut his mortgage business and went all-in on mortgage marketing coaching after that realization.

ADVICE

Pick One Platform And Repurpose

Start on one platform and repurpose content to others rather than chasing every new channel.
Prioritise platforms where your niche actually exists instead of chasing big vanity numbers.

ANECDOTE

One Client Launch Sparked Rapid Growth

A focused launch for one client produced a viral moment that led to 20 signups overnight.
That early hockey-stick validated the business and proved the power of a single well-crafted campaign.

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Ash Borland is a Mortgage Marketing Consultant, who has leveraged his expertise to become a recognizable figure in his niche. In this episode, Chris and Ash discuss the pivotal moments in Ash's career, the strategies he’s employed to gain visibility and scale his business, and the importance of building a personal brand.

Ash talks about his approach to content creation, managing ADHD in his professional life, as well as his future plans for increasing his prices, the challenges and strategies of scaling a 1:1 business model and the potential of partnerships for further growth.

Your Personal Invitation

Join Chris as he hosts his 3-hour virtual Deep Dive Planning session on April 10th, with special guest coach, Matthew Kimberley! You'll get access to an exclusive event workbook, complete a business diagnosis session, network with like minded entrepreneurs and walk away with a full 90-day action plan to achieve your goals. Limited spots available, secure yours now!

Episode Timestamps

[03:24] - Transitioning from Mortgage Broker to Marketing Coach
[05:31] - The 3G Moment: Recognizing the Opportunity
[06:39] - The Power of Personal Branding
[07:35] - The Evolution of Platforms and Strategies
[12:06] - The Journey to Financial Freedom
[21:28] - Strategic Partnerships and Scaling
[23:51] - Work-Life Balance and Personal Routines
[30:28] - Content Creation Strategies
[35:47] - Chris' Coaching Corner: Scaling and Diversifying

Essential Learning Points From This Episode

The power of niching down and going all in
How to recognise there’s a bigger opportunity available
Ash’s 1-hour content creation approach
How to continue scaling a one-man band

Important Links & Mentions From This Episode

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