#156: LinkedIn | How to Build a LinkedIn Founder Brand that Drives Revenue with Kait Stephens and Brad Zomick

7 snips

Jul 8, 2024

Guest

Kait Stephens

Guest

Brad Zomick

Kait Stephens and Brad Zomick share insights with Dave on turning LinkedIn into a lead generation machine, creating authentic content, and maximizing founder presence. They discuss common LinkedIn mistakes, content scheduling, metrics, and real business impacts. Learn how to overcome reluctance and maximize content impact with an evergreen strategy.

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ADVICE

LinkedIn for B2B

Founders should leverage LinkedIn for marketing, especially in B2B, where personal connections drive sales.
Building a founder brand on LinkedIn can significantly increase brand awareness and inbound leads.

ANECDOTE

Finding the Right Channel

Kait experimented with Instagram and Twitter but found LinkedIn more authentic and aligned with her target audience.
Reading Dave's book helped her understand the power of personal branding in B2B sales.

ADVICE

Overcoming Inertia

Overcome writer's block by brainstorming everyday experiences and relating them to your field.
Start posting consistently, focusing on the process, not immediate results.

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Dave sits down with Kait Stephens, co-founder and CEO of Brij, and Brad Zomick, Brij’s former Head of Marketing turned LinkedIn consultant. Dave named Kait the “Queen of Omni-Channel” for good reason — she turned LinkedIn into a powerhouse for her brand to drive leads and revenue for her company, growing to over 15k followers.

Kait, Brad, and Dave cover:

Turning LinkedIn into a lead generation machine and building a strong founder brand.
The nitty-gritty of creating authentic, engaging content that resonates with your audience.
Crafting a content flywheel that keeps your audience hooked and continuously brings in new leads.

Timestamps

(00:00) - - Intro
(07:25) - - Why LinkedIn is a Goldmine for B2B
(12:03) - - Getting Familiar with Your Audience
(14:18) - - Challenges of Getting Started
(16:09) - - Most Common Mistakes Made with LinkedIn
(21:41) - - Founder's Content Creation: Behind the Scenes
(25:23) - - Content Scheduling on LinkedIn
(28:48) - - How Founders Should Manage LinkedIn Engagement
(32:32) - - Metrics Behind the Founder Brand on LinkedIn
(35:02) - - Inside Look at the Real Business Impacts
(38:48) - - Why You Should Overcome Your Reluctance to LinkedIn
(41:59) - - Maximize Content Impact with an Evergreen Strategy

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