The Free Toaster E022 - Jason Steele, Credit Card and Award Travel Expert
We sit with credit card expert Jason Steele about what's happening behind the scenes in the industry. Jason shares how he went from tech work to becoming a respected credit card authority who writes for major publications and runs CardCon, the credit card industry conference.
We discuss:
- The "Coupon Book Problem" - Premium cards are becoming more complex with endless small benefits ($6 at Dunkin', $10 off wireless) that frustrate consumers. Jason explains why this creates space for simpler card offerings that deliver clear value.
- What Drives Card Choices - Discover why exclusivity and status perks (like early access to products or "skip-the-line" privileges) might be more powerful than cash back for attracting high-value customers.
- Will shopping for cards change in an AI future? - The conversation explores whether consumers are moving away from traditional comparison sites toward trusted influencers and whether AI could personalize recommendations based on spending patterns.
Also:
- Why metal cards might affect spending behavior
- How credit unions approach card benefits differently
- The power of word-of-mouth in card marketing
- What makes people share positive card experiences
And remember:
Jason conference — CardCon — happens May 6-8 in Deerfield Beach, Florida. Use code "TOASTER" for $50 off registration at cardconexpo.com.
Where to find Jason:
https://www.linkedin.com/in/jason-steele/
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A word from our sponsor, New Market Growth:
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Affiliate marketing involves marketing & credit risk expertise, and NMG's founders bring this with 21+ years of lending experience and 8+ years experience as executive affiliate operators.
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Want to chat with Carlos Caro, our host? Find him at carlos@newmarketgrowth.com