The Marketing Millennials 301 - 2025 Influencer Marketing Trends with Brittany Garth-Freeman
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Dec 20, 2024 Brittany Garth-Freeman, a global business coach and social media consultant, discusses the future of influencer marketing, debunking myths about its decline. She reveals that customers often trust influencers over brands, emphasizing the rising importance of micro-influencers. Brittany also highlights the innovative role of Founder influencers and the value of community-driven strategies, such as Sephora's unique approach. Plus, she shares tips on tailoring content for different platforms, making it a must-listen for marketing enthusiasts.
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Vetting Influencers
- Review past partnerships to assess influencer communication style and alignment with your brand.
- Avoid influencers who promote many similar products, which can damage trust.
Working with New Influencers
- For new influencers, provide detailed briefs and examples of successful campaigns.
- Guide their content creation while allowing their authentic voice to shine through.
Behind-the-Scenes Content
- Use behind-the-scenes (BTS) content featuring the founder and team to build community and authenticity.
- Showcasing the team humanizes the brand and increases relatability.