Perpetual Traffic Your Comments Section Is a Sales Floor. Is Anyone Working It?
Mar 24, 2026
They argue the classic funnel is outdated and introduce full-funnel thinking. The conversation spotlights post-click experiences and why comments on ads and social media are hidden sales opportunities. Practical tactics are shared for turning replies and DMs into conversions, scheduling comment work, and using AI and tools to scale conversational selling.
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After Click Experience Drives Majority Of Ad Impact
- After-click experience often determines more than half of an ad's effectiveness.
- Lauren Petrullo argues comments, reviews and post-click interactions signal brand trust and solidify conversions beyond the ad creative itself.
Use Comments To Continue The Conversation
- Treat comment replies as conversation starters, not terminal acknowledgements.
- Instead of replying "thanks," ask follow-ups like "What are you using it for?" to deepen engagement and move toward conversion.
Comments Influence Many Silent Viewers
- Most viewers lurk rather than comment, so visible comment threads influence many silent viewers.
- Lauren cites Meta data showing ~15% comment engagement, meaning 85% are voyeurs whose trust is shaped by replies.