H3 Leadership with Brad Lomenick 304 | Jon Acuff, NYT Best-Selling Author and Top Corporate Speaker + Top Weekly Leadership Links
10 snips
Mar 25, 2026 
Jon Acuff, New York Times bestselling author and corporate speaker, shares his Procrastination Proof framework and how he builds creative communities. He talks about LinkedIn tactics, giving away influence, the dream-plan-do-review loop, spotting high performers, and practical tips on titles, publishing, and events.
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Pick A Lane And Be Consistently Human On LinkedIn
- Pick a focused content lane on LinkedIn and be consistently human in responses to attract the clients you want.
- Jon writes about public speaking, job tips, and his book topics, then replies to comments to build relationships.
Own The Follow Up After Events
- Own follow-up after meetings by collecting contact details and initiating the next step yourself.
- Treat client-facing moments as "signing the back of the check" so you maintain the attitude and responsibilities of service.
Know Which Side Of The Check You Sign
- Whether you're the service provider or the client determines your responsibilities and attitude.
- Jon Acuff learned to ask "are you signing the front or back of the check" to decide when to take ownership.
