Limited Supply S11 E1: New Year, New Nik: Overrated, Underrated, and More
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Jan 13, 2025 A fresh dive into digital marketing reveals surprising truths about ad effectiveness. Discover why some top funnel efforts, like Facebook ads, may not yield results. Learn about the rising trend of creator agencies and what it means for traditional PR. Explore underrated tactics that could enhance customer engagement and boost conversions. Get insights into optimizing landing pages and product details for better marketplace visibility. The conversation encourages a rethink of strategies for a more engaging and impactful marketing approach.
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Loyalty Program Effectiveness
- Loyalty programs work for businesses built around loyalty, like Sephora or Best Buy.
- For one-off product brands, they often don't justify the investment.
Find Influencers Organically
- Skip expensive influencer management software.
- Find influencers organically on platforms like TikTok by searching and exploring related creators.
Coupon Site Scams
- Honey and Capital One Shopping exploit checkout processes to claim affiliate commissions.
- They often take credit for sales driven by other marketing efforts.