#150: AI Answers - AI Roadmaps, Which Tools to Use, Making the Case for AI, Training, and Building GPTs

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May 29, 2025

Cathy McPhillips joins Paul Roetzer to discuss essential AI insights based on questions from over 32,000 learners. They delve into making AI accessible for the unsure, likening AI tools to modern typing skills. The duo explores the feasibility of creating a streamlined AI roadmap and the importance of sharing it with teams. They also weigh the pros and cons of investing in ChatGPT versus Microsoft CoPilot, and tackle strategies for effective training and support in a multi-AI tool environment, empowering businesses to adopt AI successfully.

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ADVICE

Keep AI Policies Current and Known

Regularly update your AI policy to address new capabilities like computer-usage agents.
Make policy training part of onboarding and continuous education for all employees.

ADVICE

Track AI Adoption with Metrics

Measure AI literacy with course completion and certificate attainment.
Track tool utilization rates and productivity gains to assess adoption impact.

ANECDOTE

Embrace Failure and Persist

Paul Roetzer reflects on Marketing AI Institute's early losses and persistence.
He embraces failure as essential for growth and is content with the current progress.

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Welcome to Episode 150 of The Artificial Intelligence Show—a special milestone that marks the launch of a brand-new series: AI Answers. In this episode, Paul Roetzer is joined by Cathy McPhillips to debut a fresh format designed to systematically answer the best questions we get during our live AI education sessions.

Over the past few years, our free Intro to AI and Scaling AI classes have attracted more than 32,000 learners—and they’ve asked hundreds of smart, tough, practical questions. This new series tackles them head-on.

Access the show notes and show links here

Timestamps:

00:00:00 — Intro

00:08:32 — Question #1: How do you explain AI as a tool for transformation to someone who’s unfamiliar or maybe even a little afraid?

00:10:44 — Question #2: Do you see learning to use AI effectively as the modern version of learning to type?

00:13:03 — Question #3: How realistic is it to create an actual AI roadmap?

00:16:29 — Question #4: Once you build a roadmap, should it be shared with the entire team?

00:18:48 — Question #5: Is it better to invest in ChatGPT or Microsoft CoPilot?

00:20:22 — Question #6: How do you make the case to leadership that a paid license to ChatGPT is worth it?

00:22:03 — Question #7: I’m using multiple AI tools—but each one only does a few things well, and the costs are adding up. How do I better train and support my agents so the company becomes more AI-forward without overwhelming them?

00:25:49 — Question #8: In two years, how many GenAI platforms do you think will dominate the enterprise landscape?

00:27:40 — Question #9: Do you have any thoughts or concerns around using open-source LLMs in the enterprise AI stack?

00:30:39 — Question #10: How involved should the CEO be with an AI council? What kind of role makes the most impact?

00:33:25 — Question #11: Once you have an AI policy, where should you begin to use it to educate your team?

00:35:28 — Question #12: What’s a solid KPI to track AI literacy or adoption?

00:38:42 — Question #13: If you were building MAII from scratch, with what you know now—what would you do differently?

00:41:19 — Question #14: How do you actually bridge the gap between current capabilities and future roles? What’s the smart move for career future-proofing?

00:49:15 — Question #15: What courses should kids in school be thinking about if they want to be prepared for an AI-infused world?

00:53:20 — Question #16: What are three things you’d suggest for helping teenagers use AI to accelerate learning, without just relying on it to do the work for them?

00:56:07 — Question #17: Is it better to create a specific GPT for each job task, or one mega-GPT that does content, strategy, internal reports, sales writing—all of it?

00:59:09 — Question #18: What do you think AI will do to the search marketing industry, especially paid search?

00:07:08 — Question #19: What excites you about AI?

This episode is brought to you by the AI for B2B Marketers Summit. Join us on Thursday, June 5th at 12 PM ET, and learn real-world strategies on how to use AI to grow better, create smarter content, build stronger customer relationships, and much more.

Thanks to our sponsors, there’s even a free ticket option. See the full lineup and register now at www.b2bsummit.ai.

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