Do This, NOT That: Marketing Tips with Jay Schwedelson Ep. 107- Morning Brew FOUNDER! ==> Alex Lieberman [$75 Million: Built and Sold Morning Brew] EMAIL NEWSLETTER Secrets to Success!
Apr 26, 2024
Jay Schwedelson interviews Alex Lieberman, co-founder of Morning Brew and founder of StoryArb, discussing email newsletter strategies, building a personal brand, AI in copywriting, and content creation. Topics include engaging email newsletters, quality content for business growth, creating compelling content, personalized content for niche audiences, and even a fun discussion on trashy TV shows.
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Invest In Real Writing Talent
- Hire real writing talent and treat a newsletter budget like a product investment.
- Expect to pay for at least one writer and one editor if you want consistent, high-quality email output.
Content Is A Long-Term Multiplier
- Content wins long-term because paid acquisition gives faster but shallower returns.
- Firms like HubSpot show cumulative payoff from sustained content investment that outlasts quick paid channels.
Systemize Founder Content Creation
- Use StoryArb's model: interview founders, draft daily social content, and let clients approve.
- Give writers the founder's lessons and stories so content scales without constant founder time.