Social Media Marketing Podcast How to Use LinkedIn Newsletters: A Guide for Businesses
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Jan 9, 2025 Judi Fox, a LinkedIn strategist and creator of the LinkedIn Newsletter Accelerator course, dives into the world of LinkedIn newsletters. She reveals how to gain hundreds of thousands of subscribers and why these newsletters are currently outperforming traditional email marketing. Highlighting content creation and engagement strategies, Judi emphasizes the importance of networking and cross-platform promotion. She also shares a compelling case study, offering insights on tailored content and effective promotional techniques that can turn newsletters into powerful lead generation tools.
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Newsletter Publishing Frequency
- Publish newsletters weekly, bi-weekly, or monthly on personal profiles, and consider daily for company pages.
- Adjust frequency based on audience niche and overall business goals.
Newsletters vs. Text Posts
- Newsletters offer more space, content embedding, and external link options than text posts.
- Leverage newsletters for calls to action and promoting courses, consultations, or podcasts.
Growing Newsletter Subscribers
- Grow newsletter subscribers by gaining followers and connections on LinkedIn, as they receive invitations to subscribe.
- Feature your newsletter in your profile's featured section for easy subscription access.