Today, we discuss the most common reasons that lenders don’t hit their volume, account quality, and growth goals in the affiliate channel. Based on Carlos’ experience talking to lenders in his affiliate marketing agency, New Market Growth.

Common struggles:

Cross-functional dysfunction
Model misalignment
(Non)compliance
Application friction
Mispricing
Access to big affiliates
Concentration
Cold starts
Lack of differentiation
CPA game
Thinking it’s easy

Timestamps:

(00:00) Common Struggles in Affiliate Marketing (03:00) Reason 1: Lack of Cross-Functional Effort (04:54) Reason 2: Misaligned Targeting Model (06:36) Reason 3: Approval Rate Issues (07:59) Reason 4: Application Friction (09:01) Reason 5: Uncompetitive Pricing (10:39) Reason 6: Missing Major Marketplaces

Where to find Carlos:

Find Us:

Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions for a future episode), send me a note on LinkedIn, Twitter/X, or at carlos@newmarketgrowth.com.

E008 - Common Struggles [Affiliate marketing]