
The Marketing Millennials Building an AI-First Marketing Mindset with Ryan Gavin, CMO at Slack | Ep. 348
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Sep 12, 2025 Ryan Gavin, CMO at Slack, discusses the transformative power of AI in the workplace. He highlights how AI agents are reshaping marketing, making collaboration more efficient and enhancing productivity. Gavin explains the importance of a beginner's mindset for marketers in an AI-driven world. He also shares innovative ways Slack uses AI for onboarding and customer interactions, emphasizing the need for organizations to adapt their strategies. With AI as a teammate, marketing evolves from traditional methods to orchestrating value creation effectively.
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Prepare For An Agent-First Internet
- The internet is shifting to an agent-first/search-first experience where users may never visit your website.
- Marketers must design conversational, LLM-friendly content and experiences for that new discovery path.
Optimize Content For LLM Consumption
- Optimize content for LLMs by producing long-form, descriptive answers and the right page schema and indexing.
- Study LLM patterns and iterate, since these models are evolving and partly a black box.
Use Agents To Improve Lead Routing
- Use agents to prequalify and route leads so sellers receive higher-quality opportunities.
- Deploy lead-routing agents to increase conversion and reduce manual SDR workload.
