How I Franchised This Systems, Leadership & Grit: How Adam Contos Built and Backs Businesses
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Jul 10, 2025 
In this engaging discussion, Adam Contos, former CEO of RE/MAX and Marine Corps veteran, shares his unique journey from undercover narcotics work to leading a real estate empire. He dives into the concept of 'narc marketing' and the pivotal role franchising plays in building communities. Adam emphasizes the importance of mindset shifts for new franchisees and how Area 15 Ventures is dedicated to mentoring the next generation of leaders. He highlights trends in responsible franchising and predicts AI's impact on operations—all while stressing the value of high standards and accountability.
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Narc Marketing Teaches Sales Under Pressure
- Adam Contos learned sales undercover in narcotics operations, calling it "narc marketing."
- That experience taught him to meet strangers, overcome objections, and close deals under pressure.
Start With Customers Before Opening
- New franchisees should secure customers before opening, aiming for about 50 VIPs ready at launch.
- Expect the buildout to cost more and take longer than the FDD or training suggests and plan a 30–50% buffer.
Own Outcomes, Ask For Help With Grace
- Own outcomes instead of blaming the franchisor when things go wrong.
- Ask for help with grace and expect reciprocal support from your franchisor.